With tech developing at a rapid rate, account-based marketing (ABM) is a growing trend in the B2B world. Result? More and more B2B businesses with long sales cycles are implementing account-based marketing. But, the concept of ABM is filled with big promises and a bundle of confusion. In the past, the primary goal of marketing […]
The 5 D’s of ABM: How to Master Account-Based Marketing Read More »
Is your sales team finding it difficult to close leads despite your marketing team’s success in B2B lead generation? If so, you may face a common challenge: misaligned sales and marketing teams. Let’s take an example of Dev. Dev runs a B2B IT business. Individually, his marketing team is responsible for B2B lead generation, and
How to Align Your Sales And Marketing for B2B Lead Generation? Read More »
Did you know that B2B Lead Generation is a $100 billion industry? But how do these businesses know which strategy to invest in? There are tons of B2B lead generation strategies, after all. From the most famous Content Marketing to Referral Marketing, the one with the highest retention rates. But these are not the only
5 Expert-Approved B2B Lead Generation Strategies Read More »
