A youtube channel, a social media profile, and a website. What do you think is the most common in all of these businesses? Content marketing! Do you know that an average business spends over 25% of its marketing budget on content marketing? Why do you think it’s so? It’s because, when done correctly, content marketing …
4 B2B Content Marketing Challenges Expected in 2024 Read More »
Trust is the most important factor for any long-term relationship with your key accounts. When a key account trusts you, they are more likely to continue doing business with you and even refer your business to others. Account-Based Marketing is that strategic approach of personalised marketing that helps you do that successfully. In our blog …
B2B Account-Based Marketing: How to Build Long-Term Relationships with Key Accounts Read More »
With tech developing at a rapid rate, account-based marketing (ABM) is a growing trend in the B2B world. Result? More and more B2B businesses with long sales cycles are implementing account-based marketing. But, the concept of ABM is filled with big promises and a bundle of confusion. In the past, the primary goal of marketing …
The 5 D’s of ABM: How to Master Account-Based Marketing Read More »
