Is your sales team finding it difficult to close leads despite your marketing team’s success in B2B lead generation? If so, you may face a common challenge: misaligned sales and marketing teams. Let’s take an example of Dev. Dev runs a B2B IT business. Individually, his marketing team is responsible for B2B lead generation, and …
How to Align Your Sales And Marketing for B2B Lead Generation? Read More »
Did you know that B2B Lead Generation is a $100 billion industry? But how do these businesses know which strategy to invest in? There are tons of B2B lead generation strategies, after all. From the most famous Content Marketing to Referral Marketing, the one with the highest retention rates. But these are not the only …
5 Expert-Approved B2B Lead Generation Strategies Read More »
Imagine a bustling city as your industry. Here, each building represents your potential customer. In this case, traditional marketing would cast a wide net, hoping to catch anyone passing by. But what if you could pinpoint the exact individuals you want to reach? That’s where ABM, Account-Based Marketing, comes in. It’s a B2B marketer’s GPS, …
How ABM can help you reach your target audience faster Read More »
