Content Marketing

Top Challenges in B2B Advertising and How to Solve Them

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Business-to-business (B2B) advertising presents unique challenges distinct from business-to-consumer (B2C) marketing. Unlike B2C marketing, which targets individual consumers driven by personal needs and preferences, B2B advertising focuses on attracting and engaging decision-makers within companies. The stakes in B2B are often higher, with longer sales cycles, higher price points, and more complex purchase processes. Furthermore, B2B […]

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Content Syndication Strategy: You Created Awesome Content, Now What?

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As per Semrush’s content marketing statistics for 2023, 69% of businesses plan to increase their content marketing budgets.  This is a general trend that suggests businesses’ significant focus on content marketing within the business community. And as a huge part of a business’s content marketing strategy is content syndication.  In this blog post, we’ll take

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