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Trust is the most important factor for any long-term relationship with your key accounts. When a key account trusts you, they are more likely to continue doing business with you and even refer your business to others. Account-Based Marketing is that strategic approach of personalised marketing that helps you do that successfully.  In our blog […]

With tech developing at a rapid rate, account-based marketing (ABM) is a growing trend in the B2B world. Result? More and more B2B businesses with long sales cycles are implementing account-based marketing. But, the concept of ABM is filled with big promises and a bundle of confusion.  In the past, the primary goal of marketing